Almost 65% of all marketing budgets were spent on digital advertising in 2021. Now, that statistic isn’t tied to just one industry or one type of company!
No matter what the business is, you should be focusing at least some of your tactics and budget on digital marketing.
The foundation, however, of any successful digital marketing campaign are the goals that drive it. In order to stay on top of these goals and objectives, you need to have a clear understanding of the key marketing metrics to keep track of!
As a dentist, your online presence is important to your business! Keep reading to find out which marketing metrics should be on your radar!
1. What Is Your Cost-Per-Lead?
The most important metric for your dental marketing team is the number of leads generated by your marketing efforts. Cost-per-lead is crucial for determining the effectiveness of your marketing efforts across various channels by determining how many leads you get for every dollar spent.
Measuring cost-per-lead will tell you:
- Which advertisements are the most effective
- What the most effective channels are
- How effective your marketing dollars are being spent
This data will assist you in making comparisons. Then you can fine-tune your marketing efforts by determining where you get the most bang for your buck, where you need to improve to increase your lead count, and how to lower your cost per lead.
2. Measuring Your Capture Rate
The best-designed websites will encourage visitors to volunteer information such as their name, email address, phone number, and other pertinent details. You should be capturing a lot of leads if your marketing efforts are bringing hundreds of people to your website. If you’re not getting a lot of leads, it’s because you haven’t given your visitors a compelling value proposition.
In order to calculate your capture rate, you should divide the total number of leads by the total traffic on the landing page, then multiply it by 100.
3. The Cost of Customer Acquisition
From the moment your strategy pen hits the paper, you’re ‘spending’ money on acquiring clients.
The process is pretty simple, really. You add up all your digital marketing spend in one month and divide it by the number of new clients that came in as a direct result of these marketing efforts.
You should not forget about any of your digital marketing avenues though, things like having the right link and measuring its success can take your online efforts a long way.
Key Marketing Metrics to Make Magic
With the key marketing metrics up above and all accounted for you, now you know what you can hit the ground running with. There might be some spending required for preparing your business for digital marketing though.
Ensure that your designs, branding, content, and copywriting are all aligned for your dental marketing to be a success, that is absolutely key!
Wait! Don’t go anywhere just yet, we have a comprehensive digital marketing category filled with great content to help you and your brand, check it out now.