The New Lifetime Smile Guarantee™ from SmileDirectClub: How It Provides More Value for Members

When people sign up for a teeth-straightening service, whether it’s traditional braces or clear aligners, it’s impossible to predict exactly how they will respond to the treatment. The new Lifetime Smile Guarantee™ is now available from SmileDirectClub (SDC) to account for any potential hiccups along the way.

Customers can get the support they need to maintain their smiles and keep them as healthy as possible — regardless of how long it takes. See how this teledentistry service is revolutionizing oral care with its business model and giving its members a little extra peace of mind. 

The New Lifetime Smile Guarantee™: A Commitment to Customers

Any customer that completes clear aligner therapy through SmileDirectClub and orders two retainers per year will be eligible for a free set of aligners per year if needed. To receive this benefit, the customer must maintain their retainer subscription and the prescribing dentist or orthodontist must approve the additional set of aligners.

The Chief Clinical Officer at SmileDirectClub, Dr. Jeffrey Sulitzer, said that even after a patient undergoes a straightening service, teeth will naturally move throughout the course of a person’s life. That rate of movement will vary depending on the person, but Dr. Sulitzer notes that it’s important to have a backup plan to keep his patient’s smiles as healthy as possible.

The consequences of neglecting oral health care aren’t just dangerous for the mouth, it can have an impact on the entire body. Gum inflammation can lead to rheumatoid arthritis, coronary artery disease, and diabetes. Dentists can reduce these flare-ups through continued services, like those offered through the SmileDirectClub teledentistry platform.

More Value, Better Results

SmileDirectClub has always seemed to pride itself on giving value to its customers at every turn. The Chief Marketing Officer of the company, John Sheldon, is expressed his excitement at being able to offer customers unparalleled support throughout the course of their lifetime.

Around 85% of the world’s population have improperly aligned teeth, a condition that can cause untold problems over the course of a lifetime. When only 1% of people get the help they need, it’s clear that SmileDirectClub provides a service that is desperately needed on a global level.

Leading competitors of SmileDirectClub charge three times as much money for the same treatment, which can quickly cause people to either quit partway through or forego it altogether. SmileDirectClub has customers across nearly every continent because of its innovative approach to dentistry. Now, customers have practical options when it comes to getting the care they need.

Why Teledentistry Is Seeing a Rise

It’s not solely the pandemic that has led telehealth to become more widely sought. As technology improves, access to services has become far more ubiquitous. Those who might have once put off care due to scheduling can now make appointments without having to factor in the commute.

SmileDirectClub found a way to build a platform and connect oral health professionals, including orthodontists, to the people who needed it the most. The company also found a way to lower overhead costs, passing those savings to customers who need teeth straightening services to improve both their oral and overall health.

In turn, this demand has made insurers rethink how they reimburse for services, fueling teledentistry in ways the industry has never seen before. As everyone comes to the table, new voices are making new possibilities a reality. Ideas that may have once been dismissed outright are now being given careful consideration.

Quality of Care

The Lifetime Smile Guarantee™ from SmileDirectClub is just one of many ways that the company has shown its commitment to customers on a practical level. Just because a customer is paying three times less for their services, doesn’t mean they have to expect severely compromised results. SmileDirectClub platform is a proven way to get the same level of care without having to invest as much time or money into the process.

While customers will have to make some effort on their part, SmileDirectClub makes it easier to balance everything from budget to appointment schedules. Should teeth begin to misbehave and fight against the treatment, customers won’t need to make multiple trips back and forth to a dentist or orthodontist. Instead, they can order an approved aligner once a year as many times as they need, so they don’t have to settle for an imperfect smile.

About SmileDirectClub

SmileDirectClub is an innovator in the dental industry, creating a medtech platform for teeth straightening for customers all over the globe. Headquartered in Nashville, TN, and serving customers as far as New Zealand, Ireland, Singapore, Austria, and the United Kingdom, SmileDirectClub has avoided the same financial markups as its leading competitors by relying on advances in teledentistry. The company’s mission is to democratize oral health care, bringing brighter smiles to all.