Peloton is best known for its high-tech bikes that have a tablet screen to facilitate live sessions. The at-home bike maker is also known for its staggering price tag. So, if you’re considering buying these bikes, you may be thinking, “why is Peloton so expensive?” This article answers some of these questions to help you make a well-informed decision. Learn about the features that make the bikes so exclusive and popular.
How Much Does Peloton Cost?
For the uninformed, Peloton has two bike variants. The first is the Bike, and the second is Bike+. The former is priced at $1,895, and the latter is at $2,495. The price goes up for regions outside of the US. Canadians should expect to pay around $2,495 for the Bike model and $3,295 for Bike+.
On top of that, there’s a subscription cost of around $39 a month for all-membership access. The digital membership is approximately $12.99 per month.
Peloton accessories that aren’t part of the package will cost extra. Estimate them to be between $100-500. The Peloton-branded shoes (with cleats) cost $125 alone.
Top Features of Peloton
Peloton bikes come with certain features which make them expensive. As a buyer, you must learn thoroughly about these features before investing in them.
- The Bikes
First, let’s look at the Bike itself. As already mentioned, it offers two models, Bike and Bike+. Both the bikes are equipped with a touchscreen display screen, speakers, and sensors. The Bike+ model has a lot of premium features like the one-tap Apple Watch syncing.
The at-home stationary Bike also has a resistance control system. You can control the resistance (touch-free in the Bike+ model).
The pedals come with Look Delta pedals. To work, you need Delta shoe cages or cleats.
- On-demand Workout Live Stream
Peloton separates itself from the crowd by offering an on-demand workout live stream. It uses proprietary software to stream its on-demand live classes from studios located in London and New York. Estimates suggest that approximately 19,000 people tune it at any given time to watch the live stream and participate in it. Peloton stream also holds the record for most people streaming in a live class at 23,000 people.
There’s a lot that goes on behind the scenes, from recording to editing to broadcasting. The live stream lasts anywhere between 10-30 minutes.
- Workout library
You don’t always have to wait or prepare yourself for the live stream. If the schedules don’t match up, you can access its workout library and follow the exercises. These are pre-recorded classes that remain on the list as long as Peloton keeps them.
If you do not intend to join the live stream classes, you can sign up for the digital library subscription cost about $12.99. You’ll find a wide range of exercises ranging from cycling to cardio to yoga to HIIT.
- Community and Leaderboard
Peloton has a cult following, which made it a four billion dollar startup within a few years. And part of the reason why Peloton is so expensive is because of how it is marketed.
Peloton is targeted towards office-goers who are short on time. They want everything on-demand. And they want to be fit too. That’s where Peloton is so powerful. It brings together a community and provides emotional value to the users. When you become a Peloton user, you’ll be working out with thousands of other members. And that’s where its power and brand value lies.
To keep you engaged during the workout, it has a real-time leaderboard. It lists the top-performing riders. You may use it to track your progress and compare it to others.
So to answer your question, why is Peloton so expensive? Understand it targets a specific demographic – young working people who want to stay fit. They’re willing to pay more to feel valued. If you don’t see yourself falling in that category, you can look for alternatives.